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Three samples, all invented

We're a new studio and won't pass off made-up work as client work. These three businesses don't exist. We made them up so you can see a whole job: the face anyone sees, and the back only we usually see.

Weft is the colour and pattern of the cloth: design. Warp is what holds it together: build.

3 of 3 samples

  • Sample concept, not client work

    Valvole Brusarola Srl

    A valve maker near Magenta. 212-row price list in, 12-family catalogue site out, Italian and English.

    Warp: build

    A brass valve in close-up, side light from the left

    Face

    • Home page with the twelve families as a grid of section drawings; a family page with five filters and the product table; the datasheet download beside each product.

    Back

    • Spreadsheet → one data file → 12 family pages, 58 product entries. Quote form handler on their hosting. Stated targets: family page under 1 MB, works without JavaScript.

    Catalogue site, up to 12 families · €3,450

    Read the full case file
  • Sample concept, not client work

    Finissaggi Pellandra

    A textile-finishing workshop working conto terzi (to other companies' orders): brushing, coating, calendering for weavers who send fabric in on a pallet and want it back the same week.

    Both

    Folded fabric swatches in indigo, sage and ecru

    Face

    • A mark built from a fabric edge seen side-on; a palette of two greys and a hard orange taken from the safety tape on their floor; letterhead, card, and a five-page site whose home leads with "send us a metre and we'll test it".

    Back

    • Logo files in four formats, a one-page rule sheet, a five-page static site with a sample-request form that asks for fabric weight and composition.

    Brand + 5-page site · €2,550

    Stated target, not a result: a sample request a weaver can send from a phone in under two minutes.

  • Sample concept, not client work

    Giro, for Termica Varonzi

    A visit app for the technicians of an invented boiler and heating maintenance firm. Eight screens, designed for a phone held in one hand, in a basement, with gloves.

    Weft: design

    Face

    • Today's visits, route, boiler history, checklist, flue reading with photo, customer signature, report, and the offline screen.

    Back

    • Component list (22 components, 4 colour tokens for status), tap targets at least 48 px, every state drawn including "no signal", notes for the developers on what syncs when.

    UI sprint, up to 8 screens · €1,480

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