Logo and brand identity
Three sizes of the same job. The marchio (brand mark) first, then the colours, type and files around it, then the rule book that keeps it consistent when someone else makes the next brochure.
marchio · brand mark
Three sizes
Logo
Design · Three routes on the table; you choose one and we refine it twice.
- A short brief call or form, then three distinct routes
- Two rounds on the route you choose
- Final logo in full colour, one colour and reversed
- Files: SVG, PDF, EPS, PNG (transparent, several sizes)
€520Add to the chain Logo + identity basics
Design · The logo, plus colours, type, letterhead, business card and email signature.
- Everything in Logo
- Colour palette with HEX, RGB and CMYK values
- A type pairing, with licences named
- Letterhead, business card and email signature, editable + print-ready PDF
- A one-page rule sheet (PDF)
€1,150Add to the chain Brand identity + guidelines
Design · Everything above, plus a 16–24 page guidelines PDF and the templates people actually reuse.
- Everything in Logo + identity basics
- Guidelines PDF, 16–24 pages: logo use, spacing, colour, type, imagery, examples
- Templates: presentation cover and slide, document template, one social post format
- Icon or pattern element if the identity needs one
€2,350Add to the chain
What you see, and what you get in the folder
Three routes, two rounds
A route is a different idea, not the same logo in three colours. You pick one; that's where rounds start. A round is one list of changes, sent together. Two are included. If you want another route, it's €190; another round, €120. The routes you don't pick stay with us and aren't reused for anyone else.
Face: on the van, the card, the site
- A mark that still reads at 16 pixels and on a van door
- Colours that pass contrast checks on screen, plus print references
- A type pairing with licences you can actually use
- Letterhead and card that look like the same company as the website
Back: the files
- Logo as SVG, PDF, EPS and PNG, in full colour, one colour and reversed
- Every colour written out for screen and for print (HEX, RGB, CMYK), with the nearest Pantone where it matters
- Font files or links, with the licence named
- Stationery as editable files and print-ready PDFs
- Guidelines as PDF (top tier only)
Yarn test
Paste two to five colours. We weave them as plain, twill and satin, and check every pair as text on background.
- #1F2747
- #EEE8D6
- #BCCB3E
| Text | Background | Ratio | Body text | Large text |
|---|---|---|---|---|
| #1F2747 | #EEE8D6 | 11.91:1 | AAA pass | AAA pass |
| #1F2747 | #BCCB3E | 8.16:1 | AAA pass | AAA pass |
| #EEE8D6 | #BCCB3E | 1.45:1 | Fails | Fails |
AA needs 4.5:1 for body text and 3:1 for large text. AAA needs 7:1 and 4.5:1.
With a website
Brand + 5-page site
Design and build · Logo + identity basics with a showcase site; €2,800 separately.
€2,550Add the bundle Brand + catalogue site
Design and build · Full identity with guidelines and the 12-family catalogue; €5,800 separately.
€5,250Add the bundle
Small additions
- Extra concept route€190
Add - Extra round of changes€120
Add - Social kit: profile images, covers and six post templates€280
Add - Print files: up to three pieces, print-ready€240
Add
We won't tell you a logo is "trademark-ready". Whether it can be registered is a question for a trademark attorney; we can send them the files.